Traditional express enterprises, e-commerce, logistics platforms, who can win the crown of tongcheng?

Recently, sf launched the same city express service in Beijing. It is reported that the service is delivered by sf staff, with an average delivery time of 1-2 hours. At present, it supports the delivery service in Beijing's fourth ring road and is launched in 15 cities across the country.

In fact, tongcheng delivery this market, there have been many traditional express enterprises, errands enterprises, take-out enterprises into the bureau. This time, it is not known whether the strong intervention of sf can overturn the existing urban distribution industry pattern, but a new competition has begun in the urban distribution field.

Compete for points soup

With the continuous improvement of consumers' demand for the efficiency of same-city delivery and the increasing demand for point-to-point rapid delivery, the distribution has presented the characteristics of short distance, high frequency and high aging. The driving mechanism triggered by the market end has led to changes in the relevant fields of logistics enterprises serving both the B end and the C end. Shunfeng, flash, yuantong, yunda, suning and other companies began to layout the city's distribution market, and accelerated the pace of market development.

At present, the main competitors in the tongcheng distribution market are roughly divided into three categories: first, the traditional express enterprises represented by the launch of tongcheng express delivery by sf, the opening of yantong B network, yunda r&d cloud delivery and distribution, etc. Secondly, the e-commerce enterprises represented by suning logistics launched "ice cream index" and jingdong logistics launched online flash delivery. Thirdly, it is the "Internet + logistics" platform enterprise represented by "flash delivery", "special person direct delivery", "Meituan" special delivery "and" errands purchase ", "help purchase" and "help delivery".

In the past, there were express delivery enterprises and e-commerce enterprises, while in the future, many packages of logistics and delivery troops "disrupted the situation". The city's distribution market is really lively and attractive. According to the data of the state post office, during the first five months of this year, China's express delivery service enterprises have completed 17.85 billion pieces of business, of which 4.11 billion pieces have been completed in the same city, an increase of 27.1% year-on-year.

Fight it out

Traditional express delivery companies have a 90% market share

In traditional express distribution mode, both far need to put the goods in transit warehouse distribution and distribution, specific pattern is: orders, order, receipt, pay a warehousing, distribution, transportation, distribution, express the warehouse - send piece. If an item need to across the road, in accordance with the delivery mode to send, this needs to express outlets from the pickup point, and then back to the warehouse for distribution, then again to send, such a process, really waste a lot of time, can't ensure that ageing.

In fact, the data show that traditional express delivery companies control 90% of the city's distribution market. Nevertheless, this subdivision has not attracted the attention of express companies, and certainly has not given up. Industry insiders predict, once these traditional delivery the past from the sender to the distribution center to the recipient's multi-level distributed patterns change, the whole city distribution pattern will be changed.

It is understood that the incoming city distribution different from traditional real-time motion distribution enterprises to adopt crowdsourcing logistics way, the city rushed to motion by a full-time marki, providing services, proprietary distribution team in safety protection. However, it cannot be ignored that the service price has been increased because of the use of full-time delivery personnel.

To grab middle and high-end consumers

With the upgrading of the consumption structure, consumers have higher and higher requirements on the aging of distribution and the safety of goods, which have also gradually evolved into rigid demand and huge market potential. Therefore, "Internet + logistics" platform enterprises such as flash delivery, Meituan, hungry yao, and UU run errands aim at business opportunities, clarify their market positioning, and offer services such as direct delivery, running errands and helping buy and help deliver goods. Subsequently, sf express, suning logistics, jd logistics also gradually launched similar products.

For example, the B network that yuantong is about to open across the board is an urban high-frequency distribution service system for middle and high-end commercial customers and individuals. Yuantong will operate independently and directly. The main products are instant matching of the same city, same-day pieces of the same city, time-limited pieces of the same city, time-limited pieces of cross-market, time-limited pieces of cross-market, time-limited pieces of cross-province, etc.

Aiming at the gap of urban distribution demands

City distribution business in traditional express enterprises generally is send out the goods can be sent to the next day, the day despite along abundant city to provide the service, but only issued before 11 o 'clock on the morning of the express mail can be sent to that day, at this point after the express mail is sent to the next day. Now enterprises have already begun targeting this crack, will receive a prolonged, such as the time extended to 4 p.m., and through the coordination between the various outlets at 4 p.m. departure frequency to ensure achieve the delivery of the goods received before,.

Fast service to the company, for example, it can through intelligent system will operate process compression levels to minutes or hours, Courier delivery, fast through train scheduling, the regulation of the guest unit price goods, people, such as matching, and improve the bus frequency, to extend the time of receipt, thus guarantee the fast service higher frequency higher efficiency in one day to send the goods.

Much potential remains to be tapped

City distribution in after O2O, crowdsourcing logistics mode, finally became another potential competition market model, only the base of market is facing huge and demand of C side, how to grasp this opportunity, worth musing about in one of the enterprises. However, in terms of the nature of its services, whether capital is favored or demand is strong, we should grasp the nature of services. Otherwise, the market has empty demand, but their own lack of strength. Perhaps, only those enterprises that can ensure timeliness, provide better service and meet diversified demands of consumers will be able to take the crown of tongcheng express industry.

Speed - city distribution more is to meet the aspirations of consumers in time, time for a dispatcher and consumers to swap, which requires the logistics enterprises to help them to save more time. The current demand of this market constantly forces logistics enterprises to provide faster and more efficient services, which is also the direction that enterprises need to focus on in the future.

Category - city distribution market is different from the previous traditional express delivery market, its distribution category is more diversified, such as fresh, flowers, pets, important documents, antique calligraphy and painting, etc., it puts forward higher requirements on logistics enterprises, the need to expand the service category, and gradually perfect the related auxiliary equipment, etc.

Costs - the faster, the category expansion conditions, provide local delivery service of logistics enterprises could logistics cost reduction, will provide consumers can accept guest unit price, which also facilitate enterprises to share more.

It is certain that in the future, tongcheng distribution market will gradually develop towards a more efficient, faster and more refined direction. After all, traditional express enterprises, e-commerce enterprises, "Internet + logistics" platform enterprises, which will win the crown of tongcheng delivery? In the near future, will there be other types of business? The markets have yet to tell.

From: China logistics and purchasing network